Optimising Lead Generation With Software Automation

Marketing

This can take the form of paid lead purchase, paid ads, SEO, social posting, direct messaging and various other channels.

Depending on your marketing channel or method, you may or may not drive traffic to your website. This will affect how you capture lead information and enquiries and then communicate and retarget them in future marketing campaigns.

As an addition to your other marketing channels, our software platform provides options for retargeting existing contacts using email marketing or SMS. 

To help streamline your business operations while increasing your business exposure, our software platform provides consolidated messaging functionality and social platform integration with social posting features coupled with AI functionality.

Conversion Optimisation

Have you paid for SEO or are you driving traffic through other channels to your website but still not seeing an increase in leads?

Odds are that if your visitor numbers have increased, your website is not capturing their details or driving them to call or make further enquiries. 

This is a conversion optimisation issue that can be attributed to either your web page content and calls to action, your information capture tools or both.

Conversion optimisation has many variants.

From how your website content or your calls to action are written through to the available lead capture tools on your website, all play a part.

For any channel that involves direct contact response, such as phone calls then it is usually a human interaction.

For any marketing channel that drives potential leads to your website, things are very different.

In order to effectively convert website visitors into leads all requirements must be present and correct.

Our software provides several embeddable tools that help to capture your leads details, book appointments and communicate through web chat.

Follow Up

Once a lead has provided their details and made an enquiry, it is essential to follow up as soon as possible. 

Marketing and psychological studies have shown that you have approximately 5 minutes to respond from when the lead calls or submits an enquiry in order to have any real chance of generating business from the lead in most cases.

Responding to an enquiry an hour after it is made reduces the likelyhood of gaining that customer by nearly 80% as society moves to an instant response and immediate result mindset.

For most businesses that is a struggle. They either don't receive notifications quickly enough, respond too late or are busy and just unable to respond.

Our software provides automation tools that help to engage the lead and prolong the available response time in order for you to make contact, increasing your conversion rate and generating more paid business.