WHAT INFORMATION SHOULD A CITATION CONTAIN

We are talking structured citations here. Usually you don’t have much input on what is in a news article or blog post. At the minimum it needs to contain your business’s name, address and phone number. It is always best practice to take the time to include as much relevant information as possible. Treat any business listing on a directory like your GMB page. Add a description, images, opening hours, everything that you can think of. Dont forget, it is not just the value of the link the site provides, but also the visibility to the users of the actual site. The more information there is, the more chance they will contact your business or search ourt your website.